The 50 Yard Line

Engagement Model

• One-Time Scope, 0% APR Monthly Payments
  
• Complimentary support (content updates, bug fixes, uptime monitoring, security patches, app/theme updates)
  
• Scope note: Complimentary support does not include new feature development (net-new functionality or custom apps)
  

Out of Scope (Requires Separate Estimate)

• Routine content edits (copy, images, hours, pricing)
  
• Product/collection updates; schedule/session and event updates
  
• App/theme updates, security patches, compatibility checks
  
• Monitoring (uptime, broken links, performance hygiene)
  
• Monthly health review and recommendations
  
• New feature development or custom integrations
  
• Major redesigns, new templates, or custom app development
  
• Complex data migrations or advanced analytics implementations
  

Terminating before 12 months forfeits the free month; if already applied, it will be invoiced.

Subscriptions & Recurring Payments

• Monthly plans with automated billing (proration where applicable)
  
• Self-serve customer portal (update card, pause/cancel, view invoices)
  
• Automated dunning/retry logic and email receipts
  

Shop (E-commerce)

• Product catalog (variants, inventory, tax rules)
  
• Cart/checkout with discount codes and order notifications
  
• Order management (refunds/partial refunds; exchanges where applicable)
  

Point of Sale (POS)

• In-person checkout for services/merch
  
• Unified catalog, pricing, discounts, and taxes across POS + online
  
• Real-time inventory sync and consolidated order history
  

Payments

• Integrated gateway (major cards + digital wallets)
  
• PCI-compliant processing; saved payment methods for subscribers
  
• Automated invoices/receipts; exportable transaction reports
  

Discounts & Customer Segmentation

• Discount codes (percent/fixed), expirations, usage limits, customer restrictions
  
• Discount links (auto-apply)
  
• Customer segmentation tools for targeted offers
  

Booking & Scheduling

• PT (1:1) bookings: staff calendars, capacity rules, buffers
  
• Seminars/Camps: multi-attendee events, ticketing, waitlists, date/time variants
  
• Calendar sync (staff) and add-to-calendar (clients)
  
• Automated confirmations, reminders, and cancellation windows
  

Customer Experience (UX)

• Clear navigation: Memberships / Pay-as-you-go / Bookings / Shop / Map / Contact
  
• Mobile-first layouts; fast checkout flows
  
• Account area for subscriptions, bookings, and order history
  
• Accessibility and SEO best practices (titles, meta, schema where applicable)
  

Content & Blog

• Listing creation and publishing
  
• Blog/news for training tips, camp announcements, updates
  
• Categories/tags, scheduled publishing, shareable links
  

Location & Map

• Embedded, interactive map (tap-to-navigate on mobile)
  
• Address, hours, and contact on footer and contact page

Admin & Reporting

• Dashboard for orders, bookings, subscriptions, customer profiles
  
• Exportable reports (revenue, attendance, utilization, retention)
  
• Staff roles/permissions for secure team access
  

Security & Compliance

• Site-wide SSL, secure admin access, periodic backups
  
• Payments handled via compliant gateway; no raw card data stored
  

Performance & Reliability

• CDN-backed asset delivery and image optimization
  
• Uptime monitoring and incident response within support scope